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  4. Lester Beall
  5. 3 requirements for a good designer: 1. genuine knowledge...

3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. 3. heart (passion).

Lester Beall
Communication, Heart, Knowledge
3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. 3. heart (passion).