What I'm trying to produce is the visual equivalent of the chord change that makes the hairs on the back of your neck stand up.
How can there be too many typefaces in the world? Are there too many songs, too many books, too many places to go?
If most of what we see via the media is not live, it must be edited: sifted for value, interpreted and re-presented for our convenience. We live in a disco, and the DJ is in charge.