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That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

Malcolm Gladwell
Epidemics, Order, Movement
"How to start an epidemic" by Malcolm Gladwell, www.theguardian.com. 2000.
That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.