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The Law of the Few... says that one critical factor in epidemics is the nature of the messenger.

Malcolm Gladwell
Epidemics, Law, Messengers
"The Tipping Point: How Little Things Can Make a Big Difference". Book by Malcolm Gladwell, www.huffingtonpost.com. 2000.
The Law of the Few... says that one critical factor in epidemics is the nature of the messenger.