Authors:

We're creating a different universe with different rules and a different tone and different villains. We were very careful to honor the iconography of Spider-Man, but we wanted to tell it in a new and different way [in the film].

"Emma Stone and Marc Webb Talk THE AMAZING SPIDER-MAN, Honoring the Marvel Icon, and Why Andrew Garfield is the Perfect Spider-Man". Interview with Christina Radish, collider.com. March 20, 2012.
We're creating a different universe with different rules and a different tone and different villains. We were very careful to honor the iconography of Spider-Man, but we wanted to tell it in a new and different way [in