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I think you're defined as a company by what you choose to do and what you choose not to do.

Mark Pincus
Thinking, Company, Defined
"Zynga CEO Mark Pincus on the future of the company: part one". Interview with Keith Stuart, www.theguardian.com. August 1, 2012.
I think you're defined as a company by what you choose to do and what you choose not to do.