Egotism exists everywhere, but it has a different flavor in England, where the tabloid culture goes much deeper. It's just the indulgence of vulgarity, the wallowing in vulgarity. As with everything English, there's a sort of irony to it. They write a great deal about these trivial people who have a certain eminence, always with a bit of, "Isn't it ridiculous that we are writing about this person?"