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Choosing sepia is all to do with trying to make the image look romantic and idealistic. It's sort of a soft version of propaganda.

Martin Parr
Trying, Looks, Propaganda
"The power of sepia - an expert's take on that Madonna image" by Martin Parr, www.theguardian.com. April 14, 2009.
Choosing sepia is all to do with trying to make the image look romantic and idealistic. It's sort of a soft version of propaganda.