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If drink sales are falling off, we get the pilots to engineer a bit of turbulence. That usually spikes sales.

Michael O'Leary
Fall, Pilots, Drink
"Travel Editor’s Blog: Ryanair chief calls passengers idiots" by Jim Byers, www.thestar.com. September 5, 2012.
If drink sales are falling off, we get the pilots to engineer a bit of turbulence. That usually spikes sales.