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In comparison, Google is brilliant because it uses an algorithm that ranks Web pages by the number of links to them, with those links themselves valued by the number of links to their page of origin.

Michael Shermer
Numbers, Google, Use
Michael Shermer (2016). “Skeptic: Viewing the World with a Rational Eye”, p.177, Henry Holt and Company
In comparison, Google is brilliant because it uses an algorithm that ranks Web pages by the number of links to them, with those links themselves valued by the number of links to their page of origin.