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I think the purpose of test screenings is different for the studio and for the filmmaker. For the studio, I think they want to know whether the film works or not.

Michel Gondry
Thinking, Purpose, Want
"Michel Gondry & Charlie Kaufman". Interview with Scott Tobias, www.avclub.com. March 17, 2004.
I think the purpose of test screenings is different for the studio and for the filmmaker. For the studio, I think they want to know whether the film works or not.