Authors:

The word 'campaign' is a war term. So when you go into a campaign you just prepare to go to war. If you think this is an exercise in civic activity... then you are going to be surprised.

"Women Running 'as Women': Candidate Gender, Campaign Issues, and Voter-Targeting Strategies". Paul S. Herrnson, "The Journal of Politics", Volume 65, No. 1, 2003.
The word 'campaign' is a war term. So when you go into a campaign you just prepare to go to war. If you think this is an exercise in civic activity... then you are going to be surprised.