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  5. I dont think you can create effectively toward expectation. ...

I don't think you can create effectively toward expectation. I'm not in the service business.

Nic Pizzolatto
Thinking, Expectations, Service Business
"'True Detective's' Nic Pizzolatto on Season 2, 'Stupid Criticism' and Rumors of On-Set Drama" by Lacey Rose, www.hollywoodreporter.com. August 6, 2014.
I don't think you can create effectively toward expectation. I'm not in the service business.