Authors:

If some small storekeeper somewhere decides he's not going to pay the money, the Godfather doesn't let him get away with it. The money doesn't mean anything to him, but he sends in his goons to beat him to a pulp. You have to establish credibility, otherwise conformity to your orders will tend to erode. International affairs runs in much the same way.

Source: www.truth-out.org
If some small storekeeper somewhere decides he's not going to pay the money, the Godfather doesn't let him get away with it. The money doesn't mean anything to him, but he sends in his goons to beat him to a pulp. You