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In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.

Peter Guber
Winning, People, Secret
"Storytelling to help your career" by Rachel Farrell, www.cnn.com. June 29, 2011.
In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.