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In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.

Peter Guber
Creating, Attention, World
"How to Harness the Power of Storytelling for Your Small Business". Interview with Melinda Emerson, succeedasyourownboss.com. November 21, 2012.
In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.