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Pleasure is the greatest incentive to evil.

Socrates, Plato, Aristotle (1967). “Wit and Wisdom of Socrates, Plato, Aristotle: Being a Treasury of Thousands of Glorious, Inspiring and Imperishable Thoughts, Views and Observations of the Three Great Greek Philosophers, Classified Under about Four Hundred Subjects for Comparative Study”
Pleasure is the greatest incentive to evil.