If you're working on better conditions for prisoners, if you make that a popular issue and you invite mainstream media to weigh in on that subject, you're going to end up with a much more regressive public-policy environment than if you approach it in a quieter way. It's not because the public is stupid, it's just that people with only a cursory interest in something are going to have a knee-jerk reaction to it. That's impossible to explain in a cable-news media... it doesn't make sense.