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Campaigns Quotes - Page 9

The problem isn’t too little money in political campaigns, but not enough.

"Newt, in His Own Words" By Rep. Alan Grayson, www.huffingtonpost.com. December 15, 2011.

The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.

John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”