The work itself is the reward, and if I choose challenging work, it'll pay me back with interest. At least I'll be interested, even if nobody else is.
This is about sending a very strong message that Scotland does want to stay in the European Union and we're an open country, a good place to live, work, study and to do business and it's really important as we take forward what will be challenging work ahead of us, that we send those messages.
Being a fan of authentic Dada, I find today's art - what I call 'Bankers' Dada' - mind-numbingly dull. The most challenging work I've seen of late is by The British Art Resistance. Their document, 'A Call for Heroes in an Age of Cowards', is apt in these days of witless chancers.
The most challenging work is producing. The physical act of getting a production up and running is extremely taxing, and you never have any guarantee that your years of work on any given project will ever bear fruit.