Creativity Quotes - Page 120

It takes a lot of energy and creativity to make such screwed up lives carry on. And the kind of will people have to survive, year after year, dealing with that stuff, is weirdly impressive.

Actual evil probably requires much more creativity, passion, and political ideology than anyone at or near the top of Microsoft seems to possess.

When I get an idea for a song it would gel in my mind for weeks or months, and then one day just like that, Ill write it.

We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers.

The cumulative effect of the Romantic theory of creativity, as played out in the context of belief in the virtue of the avant-garde, is that while the art world has effectively freed itself from the tyranny of artistic tradition and its historic patronage system, it has ended up inhabiting an autonomous but perceived irrelevance.

Take away all the emotional baggage of any band's fight, be it The Beatles or The Stones, but in the end, you just enjoy the creativity. That's what the legacy is.

The way the music industry is now geared, it's fewer accolades towards new and upcoming acts. New bands offer bright creativity. It's a set format. A venue would rather hire a DJ than a band, and that's a problem.

The C.E.O.'s job in a creativity-driven company is to be an impresario, not a manager.

Conducting a creativity audit can be very illuminating because it can tell you how the process is working internally and against the competition.

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.

There are some pretty obvious ways of benchmarking creativity. One way is to perform what I call a creativity audit, which is to look at your capabilities and look at your performance and examine the percentage of revenue that comes from products that are less than five years old, less than three years old and that are current with the present accounting period. You can then compare those figures to those of your competition along the same axes.

The management of creativity is more intimate. By that I mean that it deals with an individual's personal, psychological landscape. It deals with the way you create relationships. It deals with creating an atmosphere and environment that support the creative process. As a result, it is a management skill set that is inherently psychological and that encourages desired outcomes rather than demands those outcomes.

Creativity is not like the weather: You can do something about it. And you can measure it well enough to determine its effect on sales and profits.

When you come into a creativity-driven environment, things are very different and there is the danger that a traditional managerial mind-set could even do damage. That is because managing creative teams and people is very different from managing the factory worker/foreman relationship.

It takes creativity at every stage to make the discontinuous leap from one level of knowledge to the next. These discontinuous leaps of understanding lead to insights that in turn lead to value creation.

So much of creativity is the feeling that you're either getting a gift from some other dimension or some other part of yourself.

The simplest app on your smartphone requires 40 peoples' purest imagination. The challenges with people on environment, we just have to open some of that creativity. But I don't think it's necessarily about heating clouds or enormous chemical changes in the atmosphere.

The Enormous Room seems to me to be the book that has nearest approached the mood of reckless adventure in which men will reach the white heat of imagination needed to fuse the soggy disjointed complexity of the industrial life about us into seething fluid of creation. There can be no more playing safe.

No matter what you are currently able to do, creativity can make you capable of more.

Every individual who is not creative has a negative, narrow, exclusive taste and succeeds in depriving creative being of its energy and life.

Everything has been thought of before, but the problem is to think of it again.

Plugins can be created to unleash your creativity and break down technical barriers between the artist and his ideas.

The people who ignite our imaginations in the next century will become the idea barons. Gray matter will be their real estate, and their net worth will be determined by what grows out of it.

Everyone asks me if piano had helped me in football. I guess improvisation and creativity helps on the field, but that's a reach. The two skills are just so different. And, by the way, I get more nervous playing piano.