Music is a great vehicle for communications, and I have a certain platform. I have an opportunity and I have to take it.
So my blog wasn't about "platform" but really, it was everything you are not "supposed" to do in blogging.
What is the use in being a celebrity if you can't use the platform to help?
Modularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
We're going from a world of customized software to standardized platforms.