More rationale decreases subjectivity.
We've seen in terms of the reaction to some proposals in the Budget already how resistant that public opinion is to, first of all, a public comprehension of the new paradigm in which we have to operate; and secondly, to the rationale for the decisions that we're taking and the reason for those decisions to be implemented and followed through.
Fear travels fast. Love travels a little more slowly. Rationale takes a little more consideration.
Micropayments are great if you use them for a product or service with certain properties. It must be one where you can get away with usage-based pricing, and where there is a strong rationale for making it cheap, yet not free.
