Setups Quotes
Joel Osteen (2013). “Daily Readings from Every Day a Friday: 90 Devotions to Be Happier 7 Days a Week”, p.175, Hachette UK
There is no sale without the story; no knockout without the setup.
Gary Vaynerchuk (2013). “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”, p.18, Harper Collins
