I look at myself more as a storyteller than a screenwriter, as pretentious as that may sound, but that's what really attracts me to TED Talks. For me, the really effective ones are being presented by expert storytellers.
What's important to me is that I put messages out, whether it's a TED talk, whether it's a book.
I feel like great TED Talks are ones that are a little bit subject to interpretation, that do provoke further conversation - and potentially controversy.