Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
Upgrading one's imagination about what is possible is always a leap of faith.
You are upgrading your technology, and you've not upgraded yourself!
The short-term problems are economic - royalties, unions, irresponsible management. The long-term problems are artistic, and they started 40 years ago with the advent of television and the upgrading of films.
We are upgrading UEX to a Buy rating; new CEO Roger Lemaitre changes everything.
Listen widely to remove your doubts and be careful when speaking about the rest and your mistakes will be few.