I think that storytelling and creation are very close to what the center of what magic is about. I think not just for me, but for most of the cultures that have had a concept of magic, then the manipulation of language, and words, and thus of stories and fictions, has been very close to the center of it all.
All culture must have arisen from cult.
Culture is just a shambling zombie that repeats what it did in life; bits of it drop off, and it doesn't appear to notice.
Here's the thing: If you're monitoring every single thing that goes on in a given culture, if you have all the information that is there to be had, then that is the equivalent of having none of it. How are you going to process that amount of information?
If you look at that incredible burst of fantastic characters that emerged in the late 19th century/early 20th century, you can see so many of the fears and hopes of those times embedded in those characters. Even in throwaway bits of contemporary culture you can often find some penetrating insights into the real world around us.