I seem to always start a collection by designing outerwear and jackets.
If you're designing out of a purely creative place, not thinking of the girl, then the consumer's not going to take notice.
Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.
The industry's changed so much that you can't just design something, put on a great show, and say, 'Okay, my job is done.'
