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Brian Halligan Quotes

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

Brian Halligan
Years, People, Risk
Brian Halligan, Dharmesh Shah (2009). “Inbound Marketing: Get Found Using Google, Social Media, and Blogs”, p.6, John Wiley & Sons

Innovation: Imagine the future and fill in the gaps.

Brian Halligan
Entrepreneur, Innovation, Gaps

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

Brian Halligan
Successful, Marketing, Video
Brian Halligan, Dharmesh Shah (2009). “Inbound Marketing: Get Found Using Google, Social Media, and Blogs”, p.7, John Wiley & Sons

You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.

Brian Halligan
Thinking, Giants, Helping

You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.

Brian Halligan
Entering, Way, Wrong Way
Twitter post from Aug 11, 2014

Just because you are the loudest, doesn't make you right.

Brian Halligan
Entrepreneur

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

Brian Halligan
Careers, Self, Games

HubSpot's CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want sales technology that matches today's buying process.

Brian Halligan
Technology, Perfect, Sidekicks

You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.

Brian Halligan
Return, Roi, Pages
Brian Halligan, Dharmesh Shah (2014). “Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online”, p.128, John Wiley & Sons

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