The vast majority of artists worldwide are unrepresented, disenfranchised or otherwise don't have an opportunity to sell or have their work shown. Giving those artists access to the collector community, expanding the collector community and giving artists a chance to be discovered is the goal of iStockphoto.
iStockphoto was revolutionizing the stock photography industry, establishing a whole new business model and democratizing stock art for everyone. It made sense for the industry-leading stock image company to take iStock to the next stage of growth, serving all markets at every price point.
My greatest passion has always been connecting with creative people, appreciating the artistic and discovering fresh perspectives on the world. I came on board to use my experience in building an international community of photographers, illustrators and video artists at iStockphoto who learned, grew and sold their work to millions around the world. Building a community that large requires personality, a keen sense of what both the contributing artists and the buying audience need, and an ability to balance both. I wanted very much to transfer those skills to the fine art world.
