I can't give a formula for how to spread joy, but I know that the source of the joy is one's own joy, and that that is not distinct from pleasure and fulfillment of desires. So I ask: What makes me feel alive? What is the expression of my inner wild? What would really feel good? What if what makes me feel alive leads me toward the deeper joys, which are found in generosity and service, in creating things that are beautiful to me? Maybe the world needs more of that. How many petroleum company executives are doing their work because it's beautiful to them? Not very many, I bet.
In a gift economy, the more you give, the richer you are.
Are you going to divest in the banks and pension funds? Plenty of people are willing to invest in stock of those companies. You can argue that when a lot of people divest, it makes the stock price artificially low, which makes their price-to-earnings ratio more favorable, which makes it a better investment for the people who don't give a damn - - and is it really going to change corporate behavior? It begins to create a climate of antagonistic opinion, the result might be that the corporate executives will retreat even more into their own selfjustifying narratives.
