Authors:

Christopher Locke Quotes

Best practices usually aren't.

Best practices usually aren't.

Christopher Locke
Best Practices, Practice
Christopher Locke (2001). “Gonzo Marketing: Winning through Worst Practices”, Capstone

WE DIE. You will never hear those words spoken in a television ad. Yet this central fact of human existence colors our world and how we perceive ourselves within it.

Christopher Locke
Death, Color, Our World
Rick Levine, Christopher Locke, Doc Searls (2009). “The Cluetrain Manifesto”, p.73, Basic Books

People finally have permission to be human in the context of their work. That's the real Internet story.

Christopher Locke
Real, People, Stories

It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.

Christopher Locke
Real, Engagement, Emotion

Life is too short because we die.

Christopher Locke
Life Is Too Short, Life Is, Too Short
Rick Levine, Christopher Locke, Doc Searls (2009). “The Cluetrain Manifesto”, p.73, Basic Books

TV has the longest recall. You remember what you've seen for longer; it has engagement and emotion. It's the most talked about.

Christopher Locke
Engagement, Tvs, Emotion

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