Ceremony assists people to adjust to change (a marriage ceremony does this for families), to recognize achievement (a classic example is a graduation ceremony), to relate, to express love, and/or to establish a relationship. Ceremonies are the human way we have to signpost a deal such as a business merger, to trigger off a healthy grief process (such as in divorce or funeral ceremonies), to welcome another human being into the family. So Ceremonies have these excellent effects - they can be used further to announce intentions, to express loyalty and to reinforce a sense of identity.
We had started the tour hoping to make about 200 pounds each as the All Blacks (All Golds) had done the previous year. We got nothing and were lucky to get home!