Once Now You See Me proved that that tone could work, which I'm sure was a nightmare for them in post - is this too serious? Do we have to say that magic really does exist or not? - I can take that and have fun with the tone that they established.
Mostly, I'm drawn to great characters and great worlds that use weird things for their language - whether it's dance, whether it's pop music with Justin Bieber, or whether it's magic.