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David Amerland Quotes

Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.

Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.

David Amerland
Real, Media, Giving
David Amerland (2015). “The Social Media Mind: How social media is changing business, politics and science and helps create a new world order”, p.59, New Line Publishing

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.

David Amerland
Mean, Marketing, Found
David Amerland (2013). “Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence”, p.5, Que Publishing

Social media is not rocket science. This, however, does not make it easy either.

David Amerland
Media, Doe, Rockets

Real search is about providing valuable information when it's really needed to those who are actually looking for it.

David Amerland
Real, Information, Valuable
David Amerland (2013). “Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence”, p.18, Que Publishing

The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.

David Amerland
Media, Social, Heard
David Amerland (2015). “SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow”, p.43, New Line Publishing

Social media is the empowerment of the individual at the expense of the system.

David Amerland
Media, Empowerment, Individual

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