The roots of great innovation are never just in the technology itself. They are always in the wider historical context. They require new ways of seeing. As Einstein put it, 'The significant problems we face cannot be solved at the same level of thinking we were at when we created them.'
We have rapidly increasing technology, which is making life very good for people who are good at using words, and not so good for people who are not good at using words.
The technology's going to change, but what people want to read is going to be basically the same.
