When you do consolidation, you get rid of flying and you get rid of routes.
If it's torture flying one airline and [yours] is a pleasant experience, it certainly helps your revenue.
People don't really look forward to flying that much. It's like they want to get to the place, but they don't look forward to the experience.
Seat assignment didn't matter if you're flying Dallas to Houston and you did it 38 times a day. People just got on, you didn't sit next to your wife, and it was a 45-minute flight. It didn't matter.
