The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.
Listen to your inner voice. Trust your intuition. It's important to have the courage to trust yourself.
They are two very different people. It's almost a modern-day 'Odd Couple,' if I had to characterize it, with the two of them portraying pretty close to who they are, which is why it's a hybrid of a reality and a comedy show.
I feel a particular sense of responsibility when you're taking something from the magazine directly and putting it in video. You can't be too flat. You need to have personality. You can't just scream out to the viewer. You need to have a fresh take on something or have a new look or have an interesting style, or be so raw that it resonates and is authentic. I think authentic is a good word. It's overused, I know, but I think it comes across in the video medium. If you can make a video authentic, it comes across.
I think a lot of people are doing content well today. A lot of companies are coming into the space. It is growing faster than anything other than mobile. You can see why. You look at young people and you can see how many are consuming content on their phones.
What's interesting in scripted TV is different than what's interesting in reality TV. Each of their departments have their development process where they package things and put together the writers and put together the producers and the different elements and develop the projects. By the time you get to a network or to a studio, you're able to say this is the project, here's who the producer is, sometimes even here's who the star is, here's who the writer is. It's a well-developed project by the time it gets to the studios.
The days of waking up and reading the overnight ratings are over.
Ultimately, the dollars will have to come from television. Will it come from television tomorrow, I don't know.
