If there is one 'scientific' discovery I am proud of, it is the discovery of the habit of writing without publication in mind.
In this respect a program is like a poem: you cannot write a poem without writing it. Yet people talk about programming as if it were a production process and measure "programmer productivity" in terms of "number of lines of code produced". In so doing they book that number on the wrong side of the ledger: we should always refer to "the number of lines of code spent".
Write a paper promising salvation, make it a "structured" something or a "virtual" something, or "abstract," "distributed" or "higher-order" or "applicative" and you can almost be certain of having started a new cult.