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Eric Ries Quotes about Vision

All Eric Ries Quotes Effort Entrepreneurship Failing Growth Innovation Perseverance Quality Team Vision quotes
A pivot is a change in strategy without a change in vision.

A pivot is a change in strategy without a change in vision.

Eric Ries
Entrepreneur, Vision, Strategy
Eric Ries (2017). “The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth”, p.108, Currency

The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.

Eric Ries
Ambition, Goal, Vision
Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.20, Crown Business

All innovation begins with vision. It’s what happens next that is critical.

Eric Ries
Innovation, Vision, Next
Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.278, Crown Business

Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.

Eric Ries
Order, Vision, Tools

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

Eric Ries
Goal, Vision, Experiments
Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.51, Crown Business

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