Happiness is a man's greatest achievement; it is the response of his total personality to a productive orientation toward himself and the world outside.
Our main way of relating ourselves to others is like things relate themselves to things on the market. We want to exchange our own personality - or as one says sometimes, our "personality package" - for something.
What you might call the "symbol pushers" - that is to say, all of the people who deal with figures, with paper, with men, who manipulate - to use a better or nicer word - manipulate men and signs and words. All those today have not only to sell their service, but in the bargain, they have to sell their personality, more or less. There are exceptions.
I believe indeed that to rescue the humanist tradition of the last decades is of the utmost importance, and that Victor Serge is one of the outstanding personalities representing the socialist aspect of humanism.
The manual worker does not have to sell his personality. He doesn't have to sell his smile.
If you do not smile, you are judged lacking in a 'pleasing personality' - and you need to have a pleasing personality if you want to sell your services, whether as a waitress, a salesman, or a physician.