Every man has his price. This is not true. But for every man there exists a bait which he cannot resist swallowing. To win over certain people to something, it is only necessary to give it a gloss of love of humanity, nobility, gentleness, self-sacrifice - and there is nothing you cannot get them to swallow. To their souls, these are the icing, the tidbit; other kinds of souls have others.
Be generous in nature and thought; for this wins respect and gives confidence and power.
The grand style arises when beauty wins a victory over the monstrous.
Sometimes all you need to do to win clever people over to a principle is to present it in the form of a shocking paradox.
One who has given up any hope of winning a fight or has clearly lost it wants his style in fighting to be admired all the more.
If we have injured someone, giving him the opportunity to make a joke about us is often enough to provide him personal satisfaction, or even to win his good will.
