If you give a discount there's a desperation there and I like to substitute desperation with service and real quality. And the desperation goes away.
I've been working in boutique hotels my whole life.
Days off are few and far between in the restaurant business. But on an hour off, I like to have a glass of wine with my wife.
When you have a chef that wants to be in the spotlight, maybe after one or two appearances on a show, they think they're at a certain level that they haven't reached yet in the kitchen. Shows like 'Top Chef', 'Hell's Kitchen' have helped bring attention to the culinary world.
Everybody these days wants to be a star, including myself. Don't get me wrong, I'm a chef but you want to market yourself and your projects.
