First be best, then be first.
Oddly enough, success over a period of time is more expensive than failure.
I'm not a big believer in slavishly following research. It's one of the things that's wrong with television is that if you throw the whole - the decision-making process to the research department, you're not making any instinctive, visceral judgments about programs, which are show business.
Success begets more in television.
