The Seydoux-Schlumberger industrial empire won't make $100 million movies. Hollywood does that much better. But you don't make movies because of their budgets, you make movies because you believe in them. Setting limits doesn't matter to me.
I believe strongly that in order to compete against VOD, the Internet - any competition - exhibition has to achieve higher standards, more comfort in everything.
Cinema is haute couture or, if that's a little too ambitious, at least it should approach that standard. Pathe Plus is just part of the business. We have to improve all our cinemas. In France, we're not looking to open many more screens, but rather to raise the standards of our current cinemas.
Exhibition is certainly the safest part of the cinema business, but it's very capital intensive.
Restoration is to some extent part of the digital age. These days, if you re-issue a movie in theaters or on Blu-ray, it has to be in high-quality condition: You have to restore. We plan a Paris cinema theater dedicated totally to classics. If we think there's an audience, we will release classics in theaters. People will discover that it's worth going to the cinema to see great movies of the past in perfect condition. I believe a lot in that.
