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Jim Stengel Quotes

If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.

If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.

Jim Stengel
Zoos, Marketing, Lions

What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.

Jim Stengel
Marketing, Needs, Today

Maximum growth and high ideals are not incompatible. They’re inseparable.

Jim Stengel
Growth, Inseparable, Maximum
Jim Stengel (2012). “Grow: How Ideals Power Growth and Profit at the World’s 50 Greatest Companies”, p.1, Random House

Our legacy is how we spend our time and who we spend it with.

Jim Stengel
Marketing, Legacy, Our Time

Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.

Jim Stengel
Business, Technology, Media

The traditional model we all grew up with is obsolete.

Jim Stengel
Business, Grew Up, Obsolete

Warren Berger’s book is a cure for a disease in large enterprises. A More Beautiful Question provides a framework to help leaders ask the most important questions—which is one of the most fundamental characteristics of a great leader—while sharing inspiring stories to show the incredible power of this concept.

Jim Stengel
Beautiful, Book, Leader

We are an industry that has historically been at the forefront of defining new media environments in ways that benefit consumers and move our entire business model forward. We must ensure that while we are moving quickly, we are also moving smartly.

Jim Stengel
Business, Moving, Media

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