John Sculley Quotes about Business

All John Sculley Quotes Business quotes Marketing School Technology

No great marketing decisions have ever been made on qualitative data

Business, Data, Decision

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Business, Marketing, Action

Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.

Business, Believe, America

John Sculley, John A. Byrne (1989). “Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future”