Authors:
  1. Quotes
  2. Authors
  3. J
  4. John Sculley
  5. Marketing

John Sculley Quotes about Marketing

All John Sculley Quotes Business Marketing quotes School Technology
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

John Sculley
Business, Marketing, Action

Marketing is really theater. It's like staging a performance.

John Sculley
Marketing, Theater, Staging
John Sculley, John A. Byrne (1989). “Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future”

Great marketing cannot sell a pedestrian product very well.

John Sculley
Money, Marketing, Pedestrians
John Sculley, John A. Byrne (1989). “Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future”

Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

John Sculley
Jobs, Apples, Marketing

You May Also Like: