Many leaders of big organizations, I think, don't believe that change is possible. But if you look at history, things do change, and if your business is static, you're likely to have issues.
It really matters whether people are working on generating clean energy or improving transportation or making the Internet work better and all those things. And small groups of people can have a really huge impact.
Sergey and I founded Google because we're super optimisitc about the potential for technology to make the world a better place. Think about how many people are underserved by transportation today, like those with disabilities, and how self driving cars will transform their lives. Or the wasted time you sit in your car every day commuting to and from work. Or the deaths and injuries that could be avoided.
Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I've pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.
Being negative is not how we make progress, and the most important things are not zero sum.
The amazing thing is that we're part of people's daily lives, like brushing their teeth. It's just something they do throughout the day while working, buying things, deciding what to do after work and much more. Google has been accepted as part of people's lives.
We're at maybe 1% of what is possible. Despite the faster change, we're still moving slow relative to the opportunities we have. I think a lot of that is because of the negativity... Every story I read is Google vs someone else. That's boring. We should be focusing on building the things that don't exist.
Technology should do the hard work, so you can get on and live your life. We're only at one percent of what's possible, and we're moving slow relative to the opportunity we have.
We understand the need to balance our short- and longer-term needs because our revenue is the engine that funds all our innovation. But over time, our emerging high-usage products will likely generate significant new revenue streams for Google as well as for our partners, just as search does today.
Google will fulfill its mission only when its search engine is AI-complete. You guys know what that means? That's artificial intelligence.
We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing .
Most of us carry at least one device, all the time, every day. In fact many of us would feel naked without our smartphone. It's hardly surprising mobile search queries - and mobile commerce - are growing dramatically across the world.
We don't have as many managers as we should, but we would rather have too few than too many.
The "Be good" concept also comes up when we design our products. We want them to have positive social effects.
Our goal is long-term growth in revenue and absolute profit - so we invest aggressively in future innovation while tightly managing our short-term costs.
We try to, when you come to Google, fulfill that need that you have as quickly as possible.
Every story I read about Google is about us vs some other company, or something else, and I really don't find that interesting. We should be building great things that don't exist. Being negative is not how we make progress.
You’re going to have some very amazing capabilities in the economy. When we have computers that can do more and more jobs, it’s going to change how we think about work. There’s no way around that. You can’t wish it away.
I feel like my job as CEO is always to be pushing people ahead.
We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.
How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing?
Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.
If you say you want to automate cars and save people's lives, the skills you need for that aren't taught in any particular discipline. I know - I was interested in working on automating cars when I was a Ph.D. student in 1995.
My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.
For me, privacy and security are really important. We think about it in terms of both: You can't have privacy without security.
