Authors:

Lee Iacocca Quotes - Page 4

When the product is right, you don't have to be a great marketer.

Lee Iacocca, William Novak (2011). “Iacocca: An Autobiography”, p.78, Bantam

We at Chrysler borrow money the old-fashioned way. We pay it back.

Lee Iacocca, William Novak (2011). “Iacocca: An Autobiography”, p.295, Bantam

I guess I invented extended warranties, because that's all we had to sell at Chrysler in those days.

"Lee Iacocca, The !dea Man". Interview with David E. Davis, Jr., www.motortrend.com. October 5, 2005.

A guy named Charlie Beacham was my first mentor at Ford. He taught me the importance of the dealers, and he rubbed my nose in the retail business.

"Lee Iacocca, The !dea Man". Interview with David E. Davis, Jr., www.motortrend.com. October 5, 2005.

Every business and every product has risks. You can't get around it.

Lee A. Iacocca (1994). “I Gotta Tell You: Speeches of Lee Iacocca”, p.242, Wayne State University Press